About Us - behouse

For 35 years, Behouse Behouse has always developed its products with style and aesthetics to deliver delightful experience for body, mind and spirit of the customers.

Brand Vision

"Create and Inspire delightful experience"

Behouse is determined to continuously develop our products and services. Our goal is to deliver delightful experience to fulfill both business customer and end user needs via our passionately created products and services.

Our Mission

"Create with Style, Craft with Care
and Connect to people"

Behouse is an innovative creator. Our mission is to relentlessly invent stylish and sophisticated products. With many years of experience, we have embedded our identity with signature crafted quality and details in every product pieces, product development and production process. We work heartily not only aim to exceed customer satisfactions but also thrive on consumer fulfillments.

Our Story

To BE behouse

Founded on Jun 21st, 1985, Behouse started with a retail business under “BEE HOUSE” brand. BEE HOUSE's main business were Home decorative textile stores providing British style furnitures and home décor items which was very in trend at that time. Within 3 years, BEE HOUSE had grown to 12 branches in department stores around Bangkok and built the first factory to support the growth of the business..

Behouse BE Abroad

In 1987, Behouse set off our journey to Japanese market and it was very successful due to impeccable craftsmanship and the right product to market demand. 2 Two years later, the company expanded the business in the European market by manufacturing for world class brands eg. Laura Ashley, Harrods, Liberty and Kauhof. A t the same time, we expanded our wings to luxurious hotel section. The Radisson Edwardian Hotel group, a 5- star hotel, signed as the first customer to produce curtain, pillow and all the hotel linens. This step proved the first success in the hospitality section.

Step in the world of hospitality

Work delicately, focus in details, and coordinate well with all customer teams are the work principles in Behouse to achieve the best solution for the hotel partners. With these work principles, the products we developed were well matched to the hotel concepts and ultimately impressed to the hotel guests who were the ones using those products. Positive feedback and reputation gave us a confidence to completely stepped into the hotel industry in 1997. Behouse main markets are the hotels in England, France, Singapore, Seychelles and Thailand. We also broaden our hotel textile portfolio to be more extensive to serve all the hotel needs. The examples of the products we provide are curtain, pillow, bedding set, towel and all the guest supplies.

Behouse on board

Developing incessantly, Behouse had an opportunity to expand the business to airline industry in 1999, by developing airline textile items such as blankets, pillows and napkins. Our clients were both local airlines eg. Thai Airways, Bangkok airways and international airlines eg. Bhutan airlines, Qatar airways.

Behouse got refreshed

In 2019, BEE HOUSE has rebranded to “Behouse” to thrive in the digital era. We redefined our brand image, brand vision and mission and the products to be modernized. Although the change is significant, our brand value of “Delightful Experience” is never change; and will always be within our DNA.

Behouse expands a happiness

In 2020, Behouse launched our own brand with our acclaimed products; luxury bedding and bedlinen. Avidly delivering happiness through the products, Behouse intentionally to expand a delightful experience as if staying in 5-star hotels easily at home to everyone. Customers can access to Behouse product at Behouse Gallery and other e-commerce channels.